Every product page on this site tells you who should not buy the thing. That is the whole method, and everything below is just the detail.
Most supplement stores are built to move inventory. We do not hold any. We earn a commission when you buy from the merchant we link to, which means we have no reason to talk you into the wrong bottle and every reason to send you to the right one — people come back to a shop that was straight with them, and they do not come back to one that was not.
The nine things every review has to answer
- The verdict. Two sentences. What this is and whether it is worth your money.
- Who this is for. Three concrete situations, not a demographic.
- Who should skip it. Contraindications, drug interactions, and the plain cases where you are better off saving the money.
- What's actually in it. The label, and specifically which number decides whether it is good value.
- What the research actually looks at. Including when the research is thin, mixed, or negative.
- How we'd use it. Timing, food, dose splitting — the practical details that decide whether a supplement works for you.
- The honest trade-offs. At least three real ones.
- The bottom line.
- The FDA disclaimer. On every page, without exception.
The rules we hold ourselves to
We never say "clinically proven."
Almost nothing in this category is. We say what the trials measured, in what population, and how strong the result was. When the best-designed studies came back negative — as they did for saw palmetto — we say so on the product page rather than leaving you to find out later.
We do not claim to treat disease.
Supplements are not drugs. Under FDA rules a supplement may describe how it supports normal body function; it may not claim to diagnose, treat, cure, or prevent a disease. We stay on the right side of that line because it is the law, and because the line is there for a good reason.
We do not invent personal experience.
Where we have used something, we say so. Where we have not, the review describes what the product is and what the evidence does and does not show — it never implies a personal result we did not have. A fabricated testimonial is a false claim, and the FTC treats it as one.
We name the number that matters.
Not the front of the bottle — the one that decides value. Elemental magnesium rather than compound weight. Curcuminoids rather than turmeric. Servings rather than capsules, when the dose is more than one. Standardisation percentages, when adulteration is a known problem in that category.
We disclose the commission every time.
Every product page carries an affiliate disclosure, and the buy button says plainly which merchant you are being sent to. You will never be surprised about how this site makes money.
How products get chosen
We only review products from merchants we have an approved affiliate relationship with — that is an honest constraint and worth stating. Within that, selection is on fit, not on payout: it has to belong in a holistic health routine, it has to be a form worth owning, and there has to be something real worth saying about it. We turned down an entire merchant catalogue's "bestsellers" list because it was deodorant, hair dye and antihistamines. That is not this shop.
What we are not
We are not doctors, and nothing here is medical advice. Supplements interact with medications more often than people expect, and the interaction section on our pages is a starting point for a conversation with a professional, not a substitute for one. If you have symptoms you have not had looked at, get them looked at first.
These statements have not been evaluated by the Food and Drug Administration. Products sold through this site are not intended to diagnose, treat, cure, or prevent any disease.